Doomie’s: Hollywood Lands in Toronto with the Samuel L. Jackson of Vegan Food

It’s stretch to say that Los Angeles and Toronto has too much in common.  Sure, because of a weak Canadian dollar and the continued escalation of TIFF to entertainment elitism, Toronto could be considered the Hollywood of Canada. In addition, Canada, in particular Toronto, have exported numerous television and movie commodities to the City of Angels.  Regarding  food, there have been hints of an affair between California and Toronto cuisine in the last couple of years.  First, there is California sandwiches, the very successful  Toronto sandwich chain which, come to think of it, seemingly has nothing to do with the Golden state.  Next there was Monticito, the Jonathan Waxman/Ivan Reitman partnership which fuses West Coast cuisine with science fiction comedies. The latest Cali spinoff in the Six is Doomie’s, the popular LA joint which didn’t have to claim a single animal product for inspection when crossing the border earlier this year.  Doomie’s, unlike some of the other vegetarian or vegan places in town, doesn’t claim that their products are healthy. In fact, they boast about not offering salads on the menu.  Instead, the theme centres around caloric-laden junk food including the flagship vegan Big Mac which mysteriously does not appear on the menu but is available (likely due to the carnivorous lawyers representing Ronald McDonald et al.).

It has a very modest storefront and a long narrow and equally modest interior.  There are a number of seats at the bar and since I was solo (and the fact there wasn’t an available table in sight), I was seated there.  The waitress was very pleasant and cordial and didn’t grill me about my normal food preferences.  She wore her heart on her sleeve; actually it was a tattoo which may or may not have been a heart.  I was driving so I stuck with pint-size pop but I was easier talked into the aforementioned sandwich.  I was also coaxed into a upgrade of the side of fries to nacho fries which came complete with fake meat, fake cheese and real vegetables….a combo which ran me $20. I was pleasantly surprised. I’m not sure if the picture does it justice but the burger was probably twice the size of a normal Big Mac. The fake meat was far from extraordinary but the combination of ingredients (especially in the cheese sauce but keep in mind I have a strong affinity for fake cheese) certainly gave you that Big Mac feeling. It was like completing a chemistry lesson and then eating it. It was as messy too…on numerous occasions I felt like a two year old trying to eat that thing. The fries were those crispy coated ones but the added toppings made for a delicious side. I was lucky to get through half the offering.

doomies
The Doomie’s Big Mac with Extreme Nacho Fries $20

My Take

I’m sure there is a laundry list of reasons why people choose to become vegan which may include the following:

  1. A recognition that meat production and consumption destroys the carbon footprint quicker than a Nascar race.
  2. Bambi is cute.
  3. Their satiety comes from peace in the soul as opposed to peace on the tongue.
  4. It’s the easiest way to fit into a size 0 set of Lulus.
  5. A past, existing of fear of a future health scare.
  6. In the case of a guy, he wants to get laid.

Doomie’s could address most of these (except 4 and maybe 5) but I saw 6 first hand when the guy beside me openly admitted he only came to impress his girl who came all the way from Kincardine to try the fare.  Bravo buddy!

My experience at Doomie’s taught me a couple of things.  First, vegan food does not always have to served with a side of political strife or judgement.  A carnivorous fat dude can walk into this place and actually be encouraged to add fake sour cream to their fries.  Second, there is a market for this stuff.  It was 5 when I went and the place was packed and at $20 a for a burger platter the profits can roll in.  Maybe I’ll jump on the entrepreneurial bandwagon and open a PETA pit and use my son’s chemistry kit to dream up dairy products that don’t taste like shit.

In Hollywood terms, Doomie’s would be like a Samuel L. Jackson movie (even the name sounds like a movie he could star in..and you can add a $20 burger to the $5 milkshake).  It’s nasty, filthy and sometimes a bit confusing but makes a tonne of money in the theatre.  This would be in direct contrast to the numerous Meryl Streep movies which get critical acclaim and win awards but are sleepy and boring and nobody other than Hollywood gives a shit.  Once again, maybe my concept would work.  The PETA pit could offer middle of the road food with a little edge and some odd humour. I wonder if Jason Bateman is around?

Doomie's Menu, Reviews, Photos, Location and Info - Zomato

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The P & L Burger: Recognizing Big Boy as the Original Hipster

Parts and Labour’s offspring, P &L burger, was in part due to its performance on Burger Wars, in which it beat out rivals Burger’s Priest and Dangerous Dan’s to claim supremacy.  It opened its doors recently near Queen and Spadina, only a few doors down from Burger’s Priest and in an  area with an ever increasing number of fast/snack food options. Upon entry, I was greeted by a young lady with modern enthusiasm who quickly took my order. Fifteen minutes later, almost to the second, my number was called and I proceeded to the counter.  The cook was as cool as his facial hair and engaged me in a very pleasant conversation about the weather, cycling and growing up in Windsor, Ontario…a far cry from the less than enjoyable service I often receive from other places in the area.

Let’s do a quick historical recount of the evolution of the burger culture in the United States. It would be hard to argue that the Big Mac is not one of the most iconic and recognizable food on earth.  In fact, economic models use the cost of a Big Mac to standardize the state of the economy across the globe.  The brilliance of the Big Mac lies partially in the use of a secret sauce to add some tanginess to the other layers of flavours one would associate with a burger.  The Big Mac was “invented” by a Pittsburgh franchisee in 1967 who developed it to compete with the Big Boy (developed circa 1937), the flagship burger of the restaurant of the same name. The Big Boy is a three layered burger, served on a sesame bun with all the fixings including a special sauce (sound familiar?).  Once a presence throughout the United States, Big Boy still exists although primarily within the state lines of Michigan although a few still exist in Ohio and California.

What struck me the minute I tried the deluxe was the fact that I was eating a hipster Big Mac. It had most of the components with an extra emphasis on the the huge beef patty, which was cooked a juicy medium-well.  The P&L sauce was an excellent condiment and resembled the special sauce that made the Big Mac famous.  The cheese was melted nicely and crispy bacon pieces lined the thick patty.  It was a big, sloppy and delicious mess.  Consuming it did make me wonder why too many other burger places haven’t made an effort to mimic one of America’s favorite and most recognizable foodstuffs.  As far as the sides, I found the fries rather soggy and the slaw unappealing in both colour and taste.

The Deluxe $9
The Deluxe $9 (aka The Hipster Big Mac)

 

Somewhat Soggy Fries
Somewhat Soggy Fries (plus $3 with drink)

 

P & L Slaw
P & L Slaw ($3)

My Take

Not only did Big Boy invent the saucy burger, I argue they invented the hipster.  I mean, look at the mascot:

1. He wears checkered clothing.

2. He has a clean side part and a a flip in the front.

3. He is wearing light blue shoes.

4. He has that “I’m cool because I’m about to eat a burger” look on his face.

Big Boy- The Original Hipster
Big Boy- The Original Hipster

Now McDonald’s stole the Big Mac concept but  alienated the hipster concept and instead introduced Ronald McDonald in 1963.  The famous clown (which apparently has 96% recognition in the USA), was created by Willard Scott (yes…the same Willard Scott who gained fame as a Today show weatherman).  Since then, there have been eight actors who have portrayed the famous clown and none of them have worn, plaid, plastic rimmed glasses or parted their hair to the side.

Willard Scott as the original Ronald McDonald- This would be enough to make me a vegetarian
Willard Scott as the original Ronald McDonald- This would be enough to make me a vegetarian

P&L has created a DELICIOUS burger which competes for the best under $10 in Toronto.  The sauce is the key, adding a tangy cut through the richness of the thick beef patty and accompanying melted Amercian cheese and bacon.  The bun is terrific and the condiments are as harmonious as the Big Mac song itself.  The fries were soggy and the slaw was unremarkable.  You’re likely in for about a 15 minute wait but I think it’s worth it (after all some people in Toronto have no issue waiting hours for a stool tucked in the corner of a popular snack bar). Now that I’ve read a bit about burger history I realize that in fact the classic sandwich is the perfect food for the modern day hipster; you can dress like Big Boy and act like a clown.

 

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