Mad Magazine, Joanne Kates and why GVG and Jen Agg may be the Spy vs. Spy of Toronto’s Culinary Scene

There is no argument that the world has changed substantially in the past two decades and media is no exception. One by one, longstanding publications are disappearing from the shelves and being replaced by virtual articles and snippets on online platforms. The latest fatality is Mad magazine. It can be argued that this iconic rag lead the way in political satire and was the blueprint for magazines like the onion some 35 years later. In addition, I can remember the tactile stimulation of delicately folding the inside of the back cover to reveal a picture hidden within the printed chaos. I remember it being more exciting that cracking open a kinder egg. It can also be argued that the magazine’s figurehead, Alfred E. Neuman, is the origin of the concept that gingers have no souls well before Trump proved it. Finally, Mad magazine may have foreshadowed today’s over the top fair play movement through the Spy vs. Spy comic. Unlike the Coyote and Road Runner, both were protagonists and equally alternated wins back and forth in a fashion similar to giving every kid a “thanks for coming out medal” in modern day youth athletics despite their performance.

Food media has changed as well. For example, it wasn’t long ago that people eagerly scoured a hard copy of the Globe and Mail in anticipation of the latest Joanne Kates Toronto restaurant review. Times have changed and now Ms. Kates is posting her thoughts online. Today, there are no shortage of critics…any google search now reveals a plethora of self-proclaimed experts (including myself) adding their two cents on blogs, snapchats or platforms like yelp… nowadays all you need is a tongue, a catchy handle and a general understanding of the English language to be an elite food writer.

Kates recently reviewed the newest Grant Van Gameren project and it hardly emerged with flying colours. Her argument was even if she is there for the wine, the food needs to be good because she is paying for it. She proceeds to complain more about the service than the grub itself and seems particularly concerned with the lack of kitchen hardware. On the other hand, in her review of Bar Vendetta, she acknowledges the food is less than stellar but you gotta go because of the vibe that only Jen Agg can create.

I’ll be the first to admit that Toronto’s food experience has drastically changed in the past 15 years. Things like three course meals and personal space have gone by the wayside and have been replaced with small plates and tight spaces plus/minus communal tables. Creative versus classic backdrops are the new norm and both GVG and Jen Agg lead the charge. Establishments like the Black Hoof and Bar Isabel were trendsetting and fundamental backbones of the Toronto food movement today. That said, here’s my take..backed up by a few followers and a willingness to pay 25 bucks a year to keep my cleverly named web domain.

Vibe

Both spaces are understandably loud and filled with hipster zombies and the odd #okboomer trying to fit in.

Bar Piquette– Small and bright with white tables and blackboards indicating the current and rather extensive wine by the glass choices along with a handful of accompanying food options. Instead of a hidden cellar, bottles adorned with “The Price is Right” tags are stored in a rustic cabinet teasing patrons within plain sight.

Bar Vendetta– Dark environment with mismatched tables and chairs and walls plastered with classic music posters and a Spy vs Spy mural featuring a broken wine bottle and a corkscrew as weapons…clever. Wine choices are less extensive and indicated on spotty and crinkled paper menus which are near impossible to read in the murky surroundings. It’s a place reminiscent of Eric’s basement hangout in that 70’s show.

The Food

Bar Piquette– Limited menu of cold choices. We opted for a classic beef tartare, a tomato salad intertwined with guanciale and a simple cheese toast. Admittedly a little pedestrian but the ingredient were of stellar quality and each dish paired nicely with the one the many exciting selection of unique vinos.

Bar Vendetta– The menu focuses on pasta at peaks hours and gimmicks like muffuletta sandwiches and nachoes pre- and post-prime time respectively. My trio of dishes included the tuna diavolo, eggplant and trecce pasta. The tuna was vibrant and fresh and balanced nicely with a little heat courtesy of some fresh chilis. The eggplant and pasta on the other hand were pretty substandard. There was the odd bite of brilliance in the eggplant but overall it was rather bland and uninspiring, The pasta, which I assumed would be the pinnacle of the experience, was the biggest letdown mainly due to the fact it was uncooked and almost crunchy.

The Drink

Bar Piquette– The wine selection was bold and unique with plenty of by the glass offerings from all over the place. Temptation came screaming from the custom cabinet but I mainly stuck to glasses of skin-on organics and other fun libations.

Bar Vendetta– We made of the mistake of ordering cocktails in a wine bar and paid dearly. I’m always nervous to trash cocktails based on my own odd booze-forward tastes but after playing sharsies with the Dry Clean, Provocateur and Fade Out, my trusted table mates and I concurred that none of them where anywhere close to stellar. These were followed with a decent glass of Pearl Morisssette Irreverence and an Italian Valdibella Nero d’Avola chosen from what was quite frankly a less than impressive list, especially from a place touting itself as a wine bar.

My Take

Maybe Jen Agg and Grant Van Gameren are the Spy vs Spy of Toronto’s culinary scene. Each dream up a culinary scheme and see how it flies. Given their entry into the realm of wine bars, it’s not too far off to suggest that they may in fact have a rivalry similar to the corkscrew and broken bottle mural on Bar Vendetta’s wall. In most cases, both emphasize the vibe of their establishments and the polar nature of their latest projects will certainly lead to each patron picking a different winner. Personally, I like a brighter, wine forward place where Bob Barker could pop in any minute and ask me the price of a skin-organic wine without going over. On the other hand, people like Joanne Kates seem to prefer a venue where you could squint as you listen to Zeppelin and smoke up with Kelso. I’m also much less concerned about kitchen hardware and would prefer a decent beef tartare and other quality meats versus a head-scratching eggplant and under cooked pasta even when using a stove. If it came down to it and I had to choose between the two, I’d Piquette over Vendetta any day.

Fare..Eat..Ales Predictions of 2013 Food Trends.

Each year sees a shift in the direction of the restaurant industry.  I’m going to take a chance and speculate on what food trends will start or continue  in the Toronto dining scene  in 2013. Feel free to agree, disagree or suggest your own trends by commenting here, voting in the poll or tweeting #2013tofoodtrends.

1. Ramen Rage

Arguably the biggest craze in 2012, noodle houses will continue to appear like Starbucks and Subways in the coming months.  Given the versatility of this noodle dish, I suspect new variations will emerge and will not be limited to ramen restaurants  alone.  I expect the big chains and even the small fusion eateries and food trucks to join the ramen rage in some way, shape or form.

2. Offal Offerings

Black hoof has gained international exposure for its offal menu with thumbs up from celebrity chefs including Anthony Bourdain during his lay over visit and  Richard Blais’  endorsement on his list of favorite restaurants on Urbanspoon.  Adaptations of  the nose to tail concept have been adapted by many eateries, even including  a beginner’s lesson in offal  at Skin and Bones in Leslieville. This concept will continue to flourish given the surge in responsible eating as well as those seeking the adventure of multiple organ consumption.

3. In a Jar

I’m not referring to the traditional strawberry jam, pickled cucumber and mango chutney here.  In efforts to use more local ingredients throughout the year, preserving is gaining popularity.  Local and seasonal cranberries, tomatoes, peppers and tree fruit can be used year round when processed into sweet or savory condiments to compliment meats and even cocktails.  Savory and briny condiments are definitely in.  One of the best dishes I had in 2012 was a pickle tray at Sidedoor in Ottawa and it only makes sense that these creative, unique and in many cases  relatively inexpensive foods are housemade to complement  menus and blackboards in 2013.

4. Eat Street

Despite strict downtown by-laws and less than favourable year round weather, Toronto is catching up with other large metropolitan centres regarding  the presence of food trucks offering anything from smoked meats to tacos to cupcakes. More and more private businesses and fundraisers are seeing the potential in these nomadic sculleries as an awareness raising tactic. In addition,  the low overhead, creative license and geographical flexibility are appealing to restauranteurs, ensuring that the fleet of food trucks will continue to grow.

5. Carrying the Torch

The chef’s blowtorch is a cooking method which has typically been reserved for creme brulee and more recently sushi.  The ease of use and aesthetic properties of charred food could expand the use of this handy tool to other areas of food preparation.  Vegetables, cervices, meringues, terrines and even fois gras could be meliorated with a quick singe  of the blue flame.

6. Mexican Mania

Tacos were the rave of 2012 with the success of Grand Electric and  La Carnita taco-heavy menu. Burrito Boyz, Mucho Burrito and Burrito Bandidos are lunchtime and late night hotspots.  Baja fish tacos adorn almost every chain restaurant’s lunch and dinner menu.  Modernized twists on tasty tostadas, multifarious moles and piquant pozole will expand beyond the traditional taquerias, making Mexican fare one of the hot ethnic cuisines across the board in 2013.

7. Soul Train

Soul food has just gotten started.  The success of Barque, Stockyards and new additions such as AAA combined with the Hogtown and Urban Smoke food trucks have put pulled pork and brisket on the must eat food map.  Look for  southern food to dominate  in 2013 with the expansion of  southern-influenced mainstays such as shrimp and grits, collard/mustard greens, gumbos and maybe even a crayfish or two.

8.  Snack Time

Tastebud teasers  including  spiced nuts and other savory snacks have been a complimentary mainstay of bars and taverns for years.  It seems this concept has crossed into the dining room, with a snack menu available offering munchable morsels, such as warm olives at Patria and Campagnolo, even before the appetizers arrive.   In particular, popcorn is gaining popularity, providing a blank slate for various flavors including  truffle at Origin and chipotle-caramel at Cava,

9. Comfort Zone

It appears chefs have dusted off  their old copies of  “They Joy of Cooking” and “Mastering the Art of French Cooking”.  A return to comfort food is an emerging trend. In 2012,  coq au vin was a staple at Richmond Station and Trevor Kitchen. Chicken Pot Pies were  being baked up traditionally  at C5 and with fois gras gravy at Reds Wine Tavern.  Fried chicken is half the menu at Paulette’s and is available for two at County General.  Old school bourguignon and gamy stews are emerging elsewhere.  Expect a cornucopia of European inspired comfort food in 2013, complete with the use of fresh meats and seafood, rich sauces and homemade, flaky pastries.

10. Icy Indulgence

Frozen desserts have become a common default dessert item for many big name chefs, especically those with a aversion to baking.  Working on the notion that frozen sugar and milk fat make anything taste better,  unique flavours have been incorporated into ice creams, sorbets and gelatos alike.  Whether it be savory flavours such as thyme or balsamic vinegar, sweetness through the use of commercial sodas or fruit nectars or incorporation of tart flavours like yuzu, a good ice cream maker and imagination is all that’s needed for this trend to blow wide open.

What do you think?  Answer the poll and add your comments.  Multiple answers are acceptable!